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Campaign is the world’s leading business media brand serving the marketing, advertising and media communities. Launched as a weekly magazine in London on 12 September 1968, Campaign has blossomed into a globally-networked franchise providing real-time news and analysis by expert commentators in eight territories around the world. Apart from the UK, Campaign now serves the US , South East ...
My top 8 OOH campaigns of 2023
Dec 18, 2023 · It’s been quite a year for out-of-home (OOH) with double-digit growth projected for the full year 2023. If the best ads are a potent mix of creativity, location data, emotion and clever planning – here, Mark Bucknell, chief commercial officer at JCDecaux, chooses his eight favourite OOH ads from the past year.
The best TV ads of 2022 (so far) - Campaign
The DFS sale has become a bit of a meme in recent years, always offering the latest discount, deal or special offer to buy a sofa on credit. In a refreshing twist, the furniture retailer has changed tactics and declares itself really interested in your style, or in their words: “What’s Your Thing?”
Final chance to enter Campaign Best Places to Work 2025
Dec 10, 2024 · Media, agency, adtech and marketing workplaces have a few days left to enter Campaign's Best Places to Work 2025 scheme. The deadline for applying to be named one of the top UK workplaces is 13 December.. The initiative is open to companies from across adland, including the marketing divisions of brands, plus agencies ranging from ad and media to digital, design, production and PR.
CALM's "The last photo" wins TV creativity award - Campaign
Jul 25, 2022 · Incorporating user-generated content in an ad brings its own challenges and a need for sensitivity but none more so, it would seem, than in the “The last photo”, created by Adam & Eve/DDB for the Campaign Against Living Miserably (CALM).
All you’ve ever needed is an idea - but now the fame is bigger
Aug 7, 2024 · Digital out-of-home has exploded in the 15 years since Ocean Outdoor’s Digital Creative Competition first launched in the UK. One thing has been consistent over the years: the contest, run with Campaign, has always been a constant force for bold, creative DOOH ideas.But the change it has witnessed across the industry over that time has been at an accelerated pace.
Secrets of High Net Worth individuals - Campaign
Soundbites from the table. Rachel Walsh, marketing and digital director, TAG Heuer: “We look at desirability, rather than a specific audience: what does desirability mean for us, and how do we continually create that? So, everything we do as a brand, and particularly in media, has to cut through and create impact; it has to be something people will see and share.”
3 publisher initiatives making life easier for agencies
Nov 21, 2024 · 3 publisher initiatives making life easier for agencies . Insights, climate, and addressability: Richard Reeves, managing director at the Association of Online Publishers, sets out three key areas where agencies can benefit from publishers in 2025