Sony 4K TVs make everything look better. Movies, shows, photos, content from your smartphone — it's all upscaled to 4K quality, thanks to our cutting edge 4K X-Reality™ PRO, X-tended Dynamic Range™ PRO, and TRILUMINOS™ Display technologies.

Our slim and chic OLED TV is designed with Harmonic Presence to blend harmoniously with your living space, the perfect centerpiece in any room. Aesthetic beauty is perfectly matched with bright Pure black OLED pictures and cinematic screen sound for unforgettable entertainment.

Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see.

May 2, 2022 · The 4K HDR Processor X1 powers the X85K TV to deliver a picture that is smooth and clear, with detailed contrast, and full of rich colors. Enjoy your favorite content just as the original content creator intended, in beautiful 4K HDR.

Shop for Sony 4K TVs at Best Buy, including Sony Bravia 4K and Sony Z-Series televisions.

Shop Sony 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV (2023) at Best Buy. Find low everyday prices and buy online for delivery or in-store pick-up. Price Match Guarantee.

What are 4K and HDR? A 4K picture has a resolution of about 8,290,000 pixels, which is four times that of a full high definition (2K). Even when viewed on a large screen, it achieves high-definition picture quality down to the smallest details and reproduces realistic details and textures.

Shop Sony XR48A90K 48" BRAVIA XR OLED 4K HDR Smart TV with Google TV at Target. Choose from Same Day Delivery, Drive Up or Order Pickup. Free standard shipping with $35 orders.

Intelligent TV processing technology powered by 4K HDR Processor X1™ that delivers picture quality full of rich colors and detailed contrast. See blur-free picture quality in fast-moving sports and movies with native 120Hz refresh rate and Motionflow XR™ technology.