At Sony, we believe in the power of creativity and technology. Learn more about Sony's latest technology and entertainment, initiatives that support creators, and how we unite them to co-create the future.

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Learn about Sony Group Corporation's Businesses and Products; our initiatives in Technology, Sustainability, and Design; and recent Press Releases, Career opportunities, and Investor Relations info.

The history of Sony Group is presented chronologically, product & technology milestones since the foundation until present.

Sony AI Inc. Sony AI’s mission is to “unleash human imagination and creativity with AI.” Learn more

However, people at Sony realized the importance of CI early on and began to promote the Sony brand name worldwide. In 1955, Ibuka and Morita registered SONY as an official trademark of Tokyo Tsushin Kogyo with the intention of establishing the name as a global brand.

under the 'SONY' brand is its fundamental strength. And now, Sony is leveraging this business diversity and further accelerating the development of new businesses, such as AI × Robotics.

Enriching the Sony brand experience through a consistent UX. Product screens. Applications. Websites. Manuals. In-store catalogs. They're all touchpoints with the customer—and the Sony UX (user experience) branding project centers on giving the entire scope of that interaction a visual consistency.

With the 2021 launch of the new Sony Group structure, we have renewed the Motion Logo* of the Sony logotype. Based on Sony's Purpose, this Motion Logo expresses Sony as a “Creative Entertainment Company with a solid foundation of technology”

Sony TVs offer a wide variety of features ranging from smart TVs with 4K HDR Full Array LED to standard HD with Wi-Fi capabilities. Sizes between 48"- 85".