Campaign Asia3h
CNN’s commercial head on ethical AI and brand safety
Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and ...
Campaign Asia3h
Uncovering the best marketing approaches to connect with China’s affluent travellers
A new report from EternityX and Tongcheng Travel points to optimal marketing strategies for wooing the most demanding and ...
Campaign Asia2h
Why Meta’s pivot on fact-checking is the right move
This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences ...