Whether by academic institutions, medical charities, healthcare journalists, NGOs, or other publications, creating medical journalism for public consumption is a challenge. It usually involves ...

You’ve been recycling tired old content for far too long. We’ve all been there — running low on ideas, staring into the abyss, Googling wildly with abandon. I can’t tell you how many times I’ve read, ...

That’s what Justine Picardie, Chanel biographer and former Editor-in-Chief of Harper’s Bazaar said at the 2023 British Luxury Summit. In this exploration of luxury branding, we'll cover: Walpole is ...

An essential part of any professional photography business is a stunning photography portfolio. If you're not sure where to start with creating your portfolio, this guide will walk you through each ...

With no-code publishing platforms and nonprofit annual report templates, designing a high-impact annual report has never been easier. Build stunning, interactive annual reports with Shorthand. Create ...

The Craft is a Shorthand podcast for professional content creators to learn more about the people, process, and strategy behind the best content on the web. Join us as we talk with writers, designers, ...

Unlikely as this might seem from social media platforms, we’re living in a golden age of science communication. As newspapers and magazines struggle to fund specialist science reporters, it might seem ...

We live on a wondrous, ever-changing planet— from alpine lakes and cloud forests to ancient cobblestoned cities. The best travel writers can transport readers to these far-flung destinations, and to ...

Increasingly, government communication teams are using digital storytelling to improve reader engagement — and get better results. Communication teams provide an essential window into the work of ...

Here’s the paradox of the modern web: Our devices and social networks have reduced our attention spans to that of newborn kittens; and yet, we crave longform content. That sounds counter-intuitive, ...

Aperture is one of three camera settings — along with ISO and shutter speed — that impact how well (or not) your photo is exposed. These three settings are often called the ‘exposure triangle.’ So ...

However, when you're focused on meeting deadlines and targets, you can lose track of the essential story behind your content marketing. You might find yourself storytelling without a purpose, ...