Any 130-year old company has seen technological changes and has had to learn tough lessons in order to continue to grow and sustain its mission through the challenges that those changes bring. This is ...
There’s a dark side to the quicksilver connectivity we enjoy today. Information and opinion proliferate based not on accuracy, but popularity. Social media and related platforms instantly amplify ...
A new employee walks into his first day at work, proud that he is working for a well-known organisation. He has already been connected to his new company’s main systems, and as he waits for his mentor ...
Before 2010, Old Spice was languishing. The company wasn’t sizzling; it was fizzling. Its tired schtick and ho-hum advertising failed to attract Generation Xers, let alone the up-and-coming ...