Poppi created fully stocked vending machines, installing them in influencers’ houses, such as Jake Shane, Avery Wood and Kaeli Mae. To fit the online aesthetic, these influencers posted videos ...

OPINION: Poppi and other brands have been too focused on the social spectacle of advertising rather than supporting the ...

This moment of soda industry disruption comes amidst the backdrop of a new age of consumers grappling with seeing the impacts ...

Much of the backlash stemmed from Poppi’s focus solely on mega influencers, rather than incorporating a diverse mix of ...

Before the ad aired, Poppi sent giant, pink soda vending machines to 32 influencers. To name a few, the list included Shane, ...

‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by ...

After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...

Coca Cola is introducing a line of prebiotic sodas, marking the legacy company's first foray into the "functional" soft drink ...

In this episode of Mess Magnets, Sasha and Kirsten break down the controversy of Shakira’s World Tour being accused of ...