Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The seltzer maker aims to stand out in the trendy category with fresh juice-infused drinks, eschewing the gut-health approach ...

Before the ad aired, Poppi sent giant, pink soda vending machines to 32 influencers. To name a few, the list included Shane, ...

This moment of soda industry disruption comes amidst the backdrop of a new age of consumers grappling with seeing the impacts ...

Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...

Looking to sip smarter? Popular brands like Poppi and Olipop tout healthier alternatives to regular soft drinks with their ...

After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the ...

Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...

Poppi drinks were founded by Allison Ellsworth in 2015, and they're non-GMO certified and safe to consume during pregnancy.

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

Between Poppi, Olipop, and Coca-Cola’s newly launched Simply Pop, new soda brands boasting better and more natural ...