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Pat Riley reaches deal with NFL

Sports Illustrated on MSN · 21h

Pat Riley Graciously Allows NFL to Use Three-Peat on Merchandise if Chiefs Win

Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA title in 1989. The NFL has just struck a deal with Riles & Co. to use the phrase on merchandise if the Chiefs win Super Bowl LIX. pic.twitter.com/DMyrCWRSyR

Hosted on MSN · 9h

Pat Riley reaches deal with NFL amid Chiefs’ potential Super Bowl 3-peat

Although his stand-off with Jimmy Butler is not producing the results he intended, Miami Heat president Pat Riley is a shrewd businessman. The five-time championship-winning head coach wisely filed multiple trademarks for the term “three-peat” over the last few decades,

Yahoo Sports on MSN · 1d

Super Bowl 2025: Chiefs will be able to use 'three-peat' language after NFL reportedly strikes deal with Pat Riley

The terms haven't been disclosed yet, but Riley reportedly made $600K back in 1998 off the trademark. How much would that be today?

EssentiallySports on MSN17h

Roger Goodell Left Stranded As Pat Riley Confirms Three-Peat Trademark Stance for Clark Hunt’s Chiefs

Two Pats. The post Roger Goodell Left Stranded As Pat Riley Confirms Three-Peat Trademark Stance for Clark Hunt’s Chiefs ...

2h

Chiefs face massive three-peat payout if they break curse that struck Magic Johnson’s Lakers

The Kansas City Chiefs can make NFL history with an unprecedented third consecutive Super Bowl triumph. Patrick Mahomes takes ...

53m

The NBA icon that owns the ‘Three-Peat’ trademark

The Kansas City Chiefs are on the brink of a historic Super Bowl three-peat but they have had to broker a deal to use the ...

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