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Pat Riley reaches deal with NFL

Sports Illustrated on MSN · 18h

Pat Riley Graciously Allows NFL to Use Three-Peat on Merchandise if Chiefs Win

Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA title in 1989. The NFL has just struck a deal with Riles & Co. to use the phrase on merchandise if the Chiefs win Super Bowl LIX. pic.twitter.com/DMyrCWRSyR

Hosted on MSN · 6h

Pat Riley reaches deal with NFL amid Chiefs’ potential Super Bowl 3-peat

Although his stand-off with Jimmy Butler is not producing the results he intended, Miami Heat president Pat Riley is a shrewd businessman. The five-time championship-winning head coach wisely filed multiple trademarks for the term “three-peat” over the last few decades,

Yahoo Sports on MSN · 22h

Super Bowl 2025: Chiefs will be able to use 'three-peat' language after NFL reportedly strikes deal with Pat Riley

The terms haven't been disclosed yet, but Riley reportedly made $600K back in 1998 off the trademark. How much would that be today?

EssentiallySports on MSN14h

Roger Goodell Left Stranded As Pat Riley Confirms Three-Peat Trademark Stance for Clark Hunt’s Chiefs

Two Pats. The post Roger Goodell Left Stranded As Pat Riley Confirms Three-Peat Trademark Stance for Clark Hunt’s Chiefs ...

Chiefs partner with $120,000,000 Heat President as chance for 'Three-Peat' nears: Report

The Kansas City Chiefs and the Miami Heat president Pat Riley reportedly have a deal in place to use the phrase "Three-Peat" ...

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