Lego invested hundreds of millions

Lego to Develop In-House Video Game Production Team
After 20 years of successful third-party Lego-branded video games, Lego is finally stepping into the industry itself, raising
Lego is going to make its videogames in-house from now on, says it would 'almost rather overinvest'
The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from now on. The company has heavily invested in digital infrastructure in recent years, tripling the number of software engineers it employs since 2022, and aims to move away from outsourcing the brand to third party studios.
LEGO invested hundreds of millions for in-house game development
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Lego "building up" in-house game development
Lego is working to build up its in-house game development, the company's boss has revealed. Speaking to The Financial Times, Lego boss Niels Christiansen said the company was increasing its focus on video game experiences created by its own teams,
LEGO Starting In-House Video Game Development, Opening New Studio
How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have announced they’re moving away from third-party video game development. Leaders of the toy brand,
LEGO Announces New Internal Video Game Development Studio
LEGO is creating an in-house game development studio to work on future projects, as well as to build new ties to outside brands for potential tie-ins.
This LEGO Star Wars Ahsoka Tano Shuttle Just Hit Its Lowest Price at $58, No Jedi Mind Trick
Get this posable and playable 599-piece model perfect for Star Wars fans ages 9 and up from Amazon while it's 28% off.
Lego CEO Says Trump Tariff Threats 'Not What Keeps Me Awake At Night'
The CEO of the Lego Group, the Danish company behind the popular construction toy, has said he is not worried about U.S.
Pupils tackling 'real-world problems' using Lego
Schools from across Cornwall are showcasing their science skills in Cornwall Council's Lego League being held at RNAS ...
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LEGO Group more than doubles the renewable resources in its kid-friendly bricks in 2024
LEGO Group made significant progress in adding renewable resources to its raw materials mix in 2024, more than doubling the ...
Game Rant1h
7 Iconic Star Wars LEGO Sets You Can Still Buy Today, From Death Star to R2-D2
Seven Star Wars LEGO sets that continue to be fan favorites, featuring ships, droids, and legendary characters.
Lego sales rise as bricks click with more shoppers
Lego reported strong sales growth for 2024 as more shoppers snapped up its colourful plastic brick construction sets and the ...
Lego Sales Increase Despite Falling Global Toy Market
The company reported a 12% rise in consumer sales, outperforming both a 1% drop in the global toy market and the sales ...
Denver hosting LEGO event featuring exclusive creations, three-ton ‘brick pit’
LEGO fans in Colorado have the opportunity to attend the first locally-owned LEGO convention when Brickslopes Colorado hosts its Denver convention in April.
Toy sales are on the slide — but not for Lego
Lego saw revenue jump is 2024 as competitors including Mattel and Hasbro reported sales declines. The Danish firm proved ...
MAR10 Day 2025: LEGO has a Super Mario deal that will score you a free Mario Kart playset
LEGO is giving away a free Mario Kart builder set for MAR10 Day but you'll have to hurry to get as it won't last long. Here's ...
Suspected stolen Lego among £50,000 haul at house
Suspected stolen Lego, meat, electrical products, handbags and other goods worth a total of £50,000 were uncovered at a house ...