Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers." ...
Dell is renaming its products; here's what consumers should know and what an expert thinks
Round Rock-based Dell Technologies recently announced that it will overhaul the names of its computers to fit into a more ...
Dell is refreshing and rebranding all of its PCs: What all the new names mean
This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...
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CES 2025: Dell Is Rebranding, and It’s Confusing
The entire lineup will now be divided into three categories: Dell, Dell Pro, and Dell Pro Max. The strategy, clearly inspired by Apple, was created in hopes of simplifying the product catalogue, but ...
Dell kills the XPS brand
Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.
Learned from Apple? Dell launches rebranding – and bids farewell to its iconic names
Dell is introducing a revolution in the branding of its computers: XPS, Latitude, and Inspiron are being phased out, making way for simple and clear names – Dell, Dell Pro, and Dell Pro Max.
Dell’s ‘Unified Branding’ Is Completely Confusing
Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and play. Dell Pro is designed for “professional-grade productivity,” while the ...
Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
Dell introduces Dell Pro, Dell Pro Max laptops, desktops: All the details
At CES 2025, Dell introduced three product categories – Dell (designed for play, school and work), Dell Pro (designed for ...