This is about the power of sincerity over strategy.” says Bottega Veneta's creative director, Matthieu Blazy. Introducing the brand's Spring/Summer 2025 collection this past weekend, Blazy managed to achieve something we'd never thought we'd see: Jacob Elordi sitting in a bunny leather bean bag chair with a blonde Kendall Jenner sitting not too far in a horse iteration of the same leather bean bag.

There are only a handful of shows each season, if that many, that make the kind of seismic shifts in fashion that will be felt for months or even years to follow. Consistently, but particularly with his Spring/Summer 2025 collection, Matthieu Blazy achieves this at Bottega Veneta.

Bottega Veneta show had a dreamy sense of childlike wonder from the very start. In place of the usual cramped benches was an array of animal bean bag chairs: foxes, penguins, and ladybugs for guests such as Algerian boxer Imane Khelif,