Blurring the boundaries between beer and beauty, the cream draws inspiration from Heineken® Silver's crisp, easy-drinking ...

Heineken Silver, the beer renowned for its ultra-refreshing smoothness, today unveils The Heineken Smootheriser, a ...

Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its retail ...

Executives from AB InBev, Asahi, Heineken are to feature at Just Drinks’ annual International Beer Strategies event, which ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Ireland’s favourite lager takes a global approach with a local twist, marketing director Fiona Curtin tells Dentsu’s Dave ...

Beer brand Heineken has appointed WPP as its global shopper marketing and commerce partner for the iconic Heineken brand ...

Heineken Silver, the brand's healthier alternative, has launched a limited-edition skin cream that aims to blur the lines between beer and beauty.

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

Food and drinks - The Dutch beer Amstel, part of the HEINEKEN group, is launching in Romania in March of this year. Amstel® ...

A BOOZE firm has cut the strength of a popular beer and drinkers will be furious. Brew Toon has dropped the ABV of its ...

Heineken has chosen WPP as its global shopper marketing and commerce partner as it seeks to harness its AI-powered marketing ...