This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

This autumn’s two biggest blockbusters couldn’t be more different: one is a colourful musical extravaganza led by women, and ...

Something bad is happening in Oz. Last week, fans of Wicked, the musical-soon-to-be-movie, headed to retailers including ...

While overall toy sales are in decline, sales driven by nostalgic adults are on the rise, representing 17% of US toy sales ...

Details follow for Season 12, Episode 7 of “The Masked Singer,” “Who Are You Fest Night,” which aired November 13 on Fox. It ...

Hot Wheels: Race Off+ by Hutch Games: Hot Wheels: Race Off+ brings the high-speed action of Mattel's iconic Hot Wheels cars ...

Conscious consumerism is a good thing, but there is also a risk of boycotts targeting the wrong companies or products.

My Little Pony finally made it to the winner’s circle. After years as an also-ran, the pastel-colored ponies were enshrined ...

Mattel's error speaks to a much deeper issue going on the world of movie marketing to kids. Wicked is a pop culture ...

IF you have a few Hot Wheels cars in your attic from when you were a child, now may be the time to check how much they could ...