Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

Apple and Google are intensifying the AI arms race with rapid announcements, including making Gemini Live free following ...

Apple recently outlined its plans to keep data safe when the AI system launches. Tech privacy experts and advocates told USA ...

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

Apple is also Arm's most valuable customer as the iPhone makes up roughly half of the company's revenue. Of course, Apple ...

Apple showed off some very cool AI features coming in iOS 18 this fall. But you're going to need a specific iPhone model in order to check them out.

If I’d been bullish about Apple’s plans to put AI in its devices when the company announced Apple Intelligence last spring, Monday’s iPhone event in Cupertino felt like a bit of a rug pull.

The new Apple Intelligence within the new Apple iPhone 16 provides a surprisingly practical approach to AI. It’s straightforward, helpful, and well, boring — a stark contrast to Microsoft’s ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and automate a variety of tedious tasks to coincide with the release of its latest ...