That could be a big boost for certain creators who make videos that include an educational element, and could lead to more educational content creators coming to the app. As expla ...

Even better, once YouTube allowed for monetization, talented content creators could make a living, or at least support their ...

Adobe's shares dropped 7% in early trading on Friday as investors' concern that the company's AI adoption into its software ...

YouTube revealed on Tuesday that its creative ecosystem contributed more than $55 billion to the U.S. GDP and supported over ...

YouTube’s creative ecosystem contributed over $55 billion to the U.S. GDP and supported more than 490,000 full-time equivalent jobs in 2024, according to a new report from the video platform examining ...

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A recent academic survey of smaller market station executives lays blame for continued inability to connect with younger ...

YouTube's impact report shows that the creator economy has continued to grow, despite less interest from venture capitalists.

A new WPP Media forecast predicts creator ad revenue will overtake studios and media companies in ad revenue this year.

Beyond monetization and brand deals, that is. When you think of how creators and influencers make money, you probably picture sponsored posts and brand deals. You might think about ads, views, and ...

The media buying giant WPP Media (recently rebranded from GroupM) is downgrading its projected ad revenue forecast for 2025.

Originating from Turkey, with bases in London and L.A., Merzigo has become a global business by helping content owners like Warner Bros. Discovery and Walt Disney maximize revenue from program ...