But more than just a new side-by-side tire on the market, and bringing with it the normal new market expectations, I'm switching my C ...

Yokohama Tire sponsors the Every Man Challenge at King of the Hammers, showcasing GEOLANDAR tires in extreme off-road racing.

Yokohama senior manager of events, partnerships and sponsorships, said. "It's an extremely challenging race, designed to test driver, machine and tires. Every year teams on the Geolandar M/T G003 ...