I mean, why on earth would you order such a delicious meal and not ... the problem always lies beyond just getting the customer to buy. It lies beyond the "yippee-yahooey-I've-made-a-sale." You've got ...

As a small business owner, you should spend lots of time thinking about your customers: who they are, what they need, and why they buy from you. Building stronger, deeper, more loyal customer ...

It's perfectly natural to think that customers buy products and so they think about those products' features and characteristics. People do think about those things, but is that why they buy something ...

It’s easier to convince them to buy products from you again ... they’ll become powerful advocates who can bring new customers your way! Let’s find out why keeping existing customers is ...