Lyft drivers used to have a pink mustache affixed to the front of their car and fist-bumped their passengers (though they don't do either of those things anymore). Uber acquired a take-no ...

The ongoing war of dominance in the mobile ridesharing industry between rival services Uber and Lyft (identified by its cars' pink mustaches) is showing no signs of stopping. One recent report ...

Wired reported last week that Lyft would be replacing its trademark fuzzy mustaches - which drivers place on their cars' front grill to indicate that they're a Lyft driver - with a less-cuddly ...

Even the most nondescript Lyft cars have some built-in personality, thanks to the giant pink mustaches. These drivers crank it up a notch. How Marvel’s API Will Change Cultural Criticism Once ...