and what do you get? A quirky but seemingly delicious cookie that we can't help but be intrigued by. Enter the Chili Crunch Super Crunchy Cookies, a sugar-coated cookie made with the Chili Rice ...

Opinions expressed by Forbes Contributors are their own. Andy Wang is a Los Angeles-based writer who covers food and nightlife. The battle over chili crunch is a David vs. Goliath story.