Swatch Group just opened its first Hamilton Watch store in the U.S. It’s located in Lancaster, PA where the brand got started in 1892. It’s a welcome homecoming, since many locals grew up as ...

My first watch was the Swatch Jelly Fish. A popular choice for anyone who came of watch-getting age in the 1980s, it was another classic of its time, featuring as it did fashion-forward red ...

The following article was produced in partnership with Swatch. Consider the inherent qualities that make Swatch so iconic: daring, provocative, groundbreaking and endlessly creative. Sound familiar?