Roku is betting on their Data Cloud to provide better, more targeted advertising for media, agencies, and brand customers and more valuable advertising budgets to Roku. In this interview with Roku's ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...

"After so many years in media and marketing, working with brands, media owners, leagues, and agencies, I'm excited to join VideoAmp where technology is at the heart of smarter planning ...

YouTube clarifies how Google Search traffic impacts video recommendations, addressing creator concerns about external views ...

Google launched the beta version of DV360 API v4 alongside new v3 features, including mandatory optimization objectives.

“After so many years in media and marketing, working with brands, media owners, leagues, and agencies, I'm excited to join VideoAmp where technology is at the heart of smarter planning, measurement, ...

Google's Martin Splitt answers whether adding an audio version of a blog article will impact the page's search ranking.

SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments ...

Search Engine Land » PPC » Marketing attribution models ... one requires understanding their differences. For instance, Google Analytics doesn’t capture LinkedIn lead gen forms, while multi ...

Also: Paramount and Nielsen make nice, the latest on ad industry employment, macroeconomic news and data in a nutshell, and more.

Recent changes to the Google advertising landscape have left marketing professionals struggling to adapt. While certain integrations have been introduced to the Google My Business software suite, ...