The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...

Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.

Interactive Video Ads, introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling advertisers to make one national media buy while creating messages for specific ...

On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic ...