The visual of the logo makes the moment feel big, and the NBA should focus on making moments feel bigger — especially for a ...

The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...

Your logo is part of your brand but your brand identity really encompasses everything, visual and verbal and even your behavior.” ...

A groundbreaking Connecticut brewery is celebrating 10 years in business with some new duds. Groton’s Outer Light Brewing Company announced a new look and new beer on Tuesday. The company launched a ...

Opinion: Foley & Lardner attorneys say businesses must be strategic in using generative AI platforms to create logos and ...

Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...

Boris Groysberg is a professor of business administration in the Organizational Behavior unit at Harvard Business School and a faculty affiliate at the school’s Race, Gender & Equity Initiative.

In a world dominated by social media and ever-growing content proliferation, it’s easy to overlook, or under invest in, one ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

Many desktop publishing software programs are available for Mac computers to help you design your own unique business logo. How to Invert Color on Photoshop. The tools included with Adobe ...

The words appear in unique fonts, shapes and sizes ... and put to use on everything that carries the business name. A good logo design displays the overall essence of the business and is ...

In an eye-catching Instagram post, Puma debuted the new 'OVERRATE THAT' t-shirt featuring Haliburton's logo. Inspired by the ...