“We feel optimistic about our progress on our ambitious journey to elevate the Under Armour brand,” Plank said during the analyst call. “This transformation is not just about immediate gains, it’s ...

Tyler Rutstein, a veteran of Adidas and Overtime, has been hired by Under Armour as its senior vice president of global brand and Americas marketing. In an email to FN, Under Armour confirmed ...

Under Armour only had 2.1% of the global sportswear market in 2023 (Euromonitor), down from 2.6% in 2016 and well behind market leaders wide-moat Nike (18%) and narrow-moat Adidas (8.3%).

Under Armour?s differentiated positioning, cutting-edge brand building, relentless production innovation and commitment to business transformation contribute to a social currency score commensurate ...