Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p.m. Saturday.

The Strong National Museum of Play in Rochester, New York, has announced 12 finalists for the 2024 Toy Hall of Fame.

There are dozens of new releases every month, so leading into the holiday season I’ll be doing a toy-centric edition of ...

Toy Insiders has all the inside scoop you need on their “Hot 20” list of the toys that are likely to be this year’s holiday ...

Pop Mart and other Chinese brands are seeing soaring sales in Southeast Asia, fueled by the region’s young, eager consumers.

Also nominated are the “Choose Your Own Adventure” gamebooks, Hess Toy Trucks, My Little Pony, Phase 10, the Pokemon Trading ...

This is a four-in-one Bluey playset from Moose Toys. It’s a plane that opens to reveal a hotel and a beach, and the nose of ...

In its first weekend in theaters, Greta Gerwig’s Barbie made $155 million, which means Mattel executives are ready for more ...

Like any other decade, the toys that shaped 90s culture reflect how society moves forward while still looking towards the ...