The NFL has reportedly amassed almost $1 billion worth of publicity thanks to Taylor Swift’s romance with Travis Kelce.

The football league enjoyed a “Taylor Swift effect” of spikes in ticket sales and merchandise, especially among female fans, according to new data.

The singer is responsible for bringing $992,361,912 in media attention to the NFL, according to Apex Marketing.

Travis Kelce pulled out all the stops to make Taylor Swift’s Valentine’s Day one to remember, going all out with $100k worth ...

Travis Kelce and Taylor Swift have been staying super under-the-radar since the Super Bowl, but the couple fully spent ...

Travis Kelce spent $100K on Taylor Swift's Valentine's Day gifts this year. See what he bought his pop star girlfriend, here.

The Kansas City Chiefs tight end dropped “over $100,000 on lavish gifts including roses, candy, gold necklaces, diamond ...

Just days after the Kansas City Chiefs' Super Bowl LIX defeat to the Philadelphia Eagles, Travis Kelce found a way to lift ...

Travis Kelce and Taylor Swift celebrated their second Valentine's Day together, with Kelce spending over $140,000 on various ...

“Travis’ mom, Donna Kelce, dad, Ed Kelce, and brother, Jason Kelce ‘would love to see Taylor and Travis spend ... games with Swift decked out in Chiefs apparel in support of the seven ...

In a recent interview, Jason Kelce reflected on how his relationship with his brother has changed in recent years.

Taylor Swift faced boos from Eagles fans at Super Bowl LIX, despite her significant influence on the NFL's financial growth.