A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

The spot, which aired during the AFC championship game, reflects CEO Brian Niccol’s push to “get back to Starbucks.” ...

The coffee shop chain will air a new ad during the Super Bowl pregame show on Sunday and will give away coffee to loyalty ...

However, nothing gained the attention that coffee cup did, and that’s proven by the estimated amount of free advertising Starbucks got for it. As you likely remember, when Season 8, Episode 4 of ...

Starbucks is adding a new Blackberry Sage Refreshers to menu, along with returning Valentine's Day-themed offerings in 2025.

Starbucks is making sweeping changes to its coffee shop locations starting Monday that long-time customers may find familiar.

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have “room for improvement.” ...

Advertising Niccol joined Starbucks in September to rescue the chain after boycotts, price increases and lengthy wait times ...

Starbucks on Tuesday reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start ...