Disney / Lucasfilm is kicking off another Star Wars product promotion today, and this time it’s a year-long program dubbed “Power the Force”. Lucasfilm notes that the program will have a “special ...

Part of what has helped Star Wars become such a dominating force in pop culture is its branding and merchandising, allowing ...

Several media franchises have collaborated with the brand, and Star Wars ... time for Darth Vader to get his own version. As Gizmodo reports, the new toy condenses the arc of one of pop culture ...

The Tamagotchi gets an update with this Darth Vader edition, complete with mini-games, character interactions, and lightsaber ...

Star Wars fans all know the tragedy of Anakin Skywalker–and all see the way that things might have been, the flashpoints ...

Seriously, Darth Vader apparently destroys Watto, his former slave owner when he was just a wee boy on Tatooine in the first ...

Watch Anakin Skywalker transform into Darth Vader with this upcoming Tamagotchi, which features 12 scenes from across the ...

Witness the fall of Anakin and the rise of Darth Vader as a new Tamagotchi device is on the way from the world of Star Wars ...

Yeah, I can go along with this. Sneak peeks of STAR WARS: LEGACY OF VADER #2. Kylo Ren on... Tatooine! https://t.co/O5hy1sLKl7 pic.twitter.com/2G9dqIqAjiJanuary 24 ...

The galaxy of Star Wars collectibles is vast and ever-expanding. The biggest toy manufacturers release new Star Wars products multiple times a year, while many other unconventional partners have added ...

Star Wars has subtly transformed Order 66 into something far more powerful - the defining mission of Darth Vader's entire ...