Now, work brands are adopting more tactics ... When you look at these customers — not just Gen Z, but millennials — they grew up with sneaker culture and this idea of always looking for ...

When you shop on Amazon, snapping up some new walking shoes is as easy as re-upping your toilet paper subscription. Read up ...

Now, work brands are adopting more tactics perfected by athletic brands to engage these next generations, using tools like influencer marketing, collaborations, design innovation and more. "In skilled ...

Superstsar rapper Travis Scott curates sthe Vegas debut of massive annual sneaker, streetwear, music and art convention.

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

After spending her entire summer touring with Jhené Aiko across North America, Grammy-nominated artist Coi Leray has been ...

These are one the first sneakers to get the brand’s official stripes trademark and still reign in everyone’s closet. One of a kind, it got its hype amongst Gen Z after the release of ‘Kill ...

The company has a strong brand identity because of its association with New York City, one of the four fashion capitals of ...

Foot Locker 2024 multi-brand holiday campaign, Step Into Your Gift, features NBA athletes Anthony Edwards (Adidas) and LaMelo ...

Clark was a pivotal figure in Jay-Z’s career ... He consulted for brands like Adidas and Nike, who celebrated Clark with sneaker collaborations. His most popular project was his “112 ...