The third-place slot marked another return to form. Novo Nordisk’s Wegovy reclaimed the seat it held in December, backed by ...

After elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...

Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

Pharma brands achieved the most impressions from ABC and saw a year-over-year increase in impressions from cable channels like Fox News, CNN and MSNBC.

Ads for Skyrizi, a medicine to treat plaque psoriasis and other illnesses, show patients snorkeling and riding bikes — flashing their rash-free elbows. People with Type 2 diabetes dance and sing ...

AbbVie reported better-than-expected fourth-quarter earnings. Strong demand for the company's Skyrizi and Rinvoq autoimmune therapeutics has helped offset the decline in Humira sales since losing ...

AbbVie’s Skyrizi commercial, “In the Picture,” ranked 87th in engagement. It aired after the game had officially ended. While Hims & Hers’ ad faced criticism for being potentially fat ...

Women's sports enjoyed a marquee year across the board in 2024, but especially in television advertising, according to TV marketing firm EDO. In a report released Tuesday, EDO found that TV ...