When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

Mitchell Grant is a self-taught investor with over 5 years of experience as a financial trader. He is a financial content strategist and creative content editor. Suzanne is a content marketer ...

The diffusion of innovations theory is extensively used by marketers to promote the adoption of their products. For example, marketers can find a set of people passionate about the product to ...