United States of America is one of only two countries—along with New Zealand—that allows direct-to-consumer Pharmaceutical ...

Senators Bernie Sanders and Angus King have introduced the End Prescription Drug Ads Now Act, a bill that would ban all ...

Bernie Sanders and Angus King introduced a bill that would ban pharmaceutical manufacturers from using direct-to-consumer ...

To target pharmaceutical ads on TV would be a major financial escalation ... marketing or sales efforts directed toward ...

That is a chief takeaway from the newly released Video Advertising Bureau (VAB) report, Dedicated to Your Good Health: How TV Drives Discovery & Encourages Education in the Pharma DTC Category.

Lawmakers have written several bills to limit or ban DTC pharma ads, and Sen. Jeanne Shaheen (D-N.H.) and then-Rep. Elissa Slotkin (D-Mich.) introduced legislation in the last Congress to target ...

To target pharmaceutical ads on TV would be a major financial escalation ... marketing or sales efforts directed toward doctors may be an easier target. “I don’t think the First Amendment ...