Blending both elegance and utility is the focus of PV Sindhu's most recent fashion collaboration with Puma, which includes ...

Puma has historically been known for its lifestyle offerings, but under Balagopalan’s leadership, the brand is returning to its roots as a sports-first company ... also helped spur demand for ...

The rebranding of Puma to PVMA is more than just a change in name and logo. It represents the growth, values, and direction ...

Stride into the new year with new gear, ready to embrace a healthier lifestyle and achieve your fitness goals with PUMA. The ...

PV Sindhu has made an indelible mark in the world of sports. But it turns out that her sartorial sensibilities can give most ...

Max Homa, a six-time PGA Tour winner who will start the 2025 season with an Official World Golf Ranking of 41, has signed a multi-year endorsement deal with Cobra Puma Golf and will use the brand's ...

Philipp Plein’s luxury empire blends bold designs, cultural relevance, and immersive experiences into a lifestyle that ...

Suzie de Rohan Willner, its chief executive and an unassuming and warm presence, had flown in from London opening week.

Nike's stock has dropped significantly, but remains the most valuable sports brand, presenting a strong turnaround investment ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Formula One is attracting a new wave of sponsorships from consumer brands, as the global racing series and ...

Two-hundred years ago, two brothers from Street, Somerset, in England came up with an idea to repurpose otherwise wasted materials from their tannery business: Make slippers. It was 1825, and no one, ...

Lindiwe was last seen wearing black denim pants, a blue jacket and white Puma ... Current Affairs, Business, Lifestyle, Entertainment, Travel, Sport, Motoring and Technology.