We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Bekah Broe, Senior Director of Product for Performance Footwear at Hoka, talks to RW about the ninth iteration of the brand's ...

Nike is one of the most iconic brands in the world, known for its innovation, design, and emotional connection with consumers. In Mexico, the Nike sneaker and sportswear market is no exception, and ...

Launching on 22 January, 247 by Represent is making its debut in the footwear market with the release of its ARC-1 and ARC-2 ...

Following the success of its initial footwear launch in December of the PUMA x 247 Deviatre Nitro Elite 3 trainer, its new ...

British streetwear brand Represent has made its debut in footwear with the launch of two trainers, accompanied by a 12-piece ...

Research shows that sneakers are set to dominate the fashion scene in 2025, with the spring-summer runways and the vibrant ...

E puma on sale Ford will unveil its all electric Puma Gen E later this year on sale, New Ford Puma Gen E prices specs and ...

Its textured midsole takes a bright blue hue and is defined by its wavy patterning, while the upper is dominated by a lime ...

Nike seems more focused on regaining its prowess in athletic footwear, with new versions of Alphafly and Pegasus — the ...

Increasing Environmental Awareness: As sustainability becomes a key concern among consumers, the demand for eco-friendly ...

Rihanna is back with another game-changing collaboration, reimagining the iconic PUMA Avanti with her signature style.