How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
How Adidas's Misstep With Michael Jordan Made Nike a Household Name
Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...
Celtics' Jayson Tatum debuts two new Jordan Tatum 3 sneakers
What do you think of Jayson Tatum's newest Jordan Tatum 3 colorways? Check our Sneakers news for more breaking content!
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Nike shoe designer revealed how David Stern banned the Air Jordan 1 shoe but asked for one pair for his son: "Can you get me a pair of the shoes autographed for …
NBA Commissioner David Stern banned the Air Jordan 1, citing rule violations, but privately requested an autographed pair for ...
Puma Lacks an Edge but Is an Established Player in the Expanding Global Sportswear Market
Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...
Did Nike Butcher Michael Jordan's Most Iconic Sneakers?
Debuted in 1995, Jordan's 11th signature sneaker has withstood the test of time. As fashion trends come and go, the Air Jo ...