How LeBron James rejected Reebok’s $100 million gamble to build a billion-dollar Nike legacy
LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...
Nike's 'Lightweight' LeBron Witness Basketball Shoes With 'Top-Notch' Cushioning Are Only $65 for a Limited Time
Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...
Ranking the most iconic sneakers in NBA history: Kicks that revolutionized the court
Discover the sneakers that not only ruled the game but also defined basketball and NBA culture. From timeless classics to ...
Josh Giddey Ditches Nike Sneakers During Pregame Warm-Ups
Just last week, ANTA signed three NBA players as part of Irving's "Team KAI" group. Giddey could earn a big payday from ANTA while the international company gains a foothold in the basketball and ...
Blake Griffin, Trae Young announce merger of AAU programs for Nike EYBL circuit
Blake Griffin and Trae Young have merged their AAU programs to form a new team, Legynds Basketball Club, which will compete in Nike’s Elite Youth Basketball League.
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Nike Jordan brand introduces the new Zion 4 sneakers: Details explored
The Nike Jordan Zion 4 will be available soon on jordan.com and at select retailers, offering athletes and basketball enthusiasts a blend of functionality and style. Its advanced cushioning system is ...
Nike Basketball Presents the Year of the Mamba Collection
The Lunar New Year-themed collection is also joined by the Kobe 6 Protro "All-Star 2.0" and the return of the Kobe 9 Elite ...