It's this idea that if you bring these two worlds together, you get an outcome that actually is much greater." ...

Real Chemistry announced a pair of senior hires on Thursday, highlighted by the appointment of IPG and Omnicom alum Jeff ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?

Unified ROAS (which measures the revenue generated by an ad channel across multiple sales channels) is on average 45% higher than DTC-only ROAS for upper-funnel campaigns. This means brands are ...

In conclusion, The Nordic in Charlestown, Rhode Island, is more than just a restaurant – it’s a destination. It’s a place ...

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s brands impact consumers’ lives to expand.

The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.

Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also ...

Snap’s executive team lays out the current key trends in content, the creator ecosystem, and marketing strategies.

What foods and drinks look like — the colors we see before the first morsels or sips hit our tastebuds — have mattered to people for millennia.