MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. The post Unlocking the power of marketing mix modeling ...

When it comes to what we eat, it's not just a matter of taste. What foods and drinks look like have mattered to people for ...

GLOBAL – Google has made its open-source marketing mix model (MMM), Meridian, available to marketers and data scientists. Google first launched the MMM in March 2024 and has since tested it with ...

"Mmm, that looks so delicious — I want to try ... used synthetic dyes in their products as part of their production and marketing efforts. Often, it's been in hopes of making a mass-produced ...

What, in my opinion, should be guarded against are items which would have traditionally been A/B tests in the domain of Performance marketing trying to be ‘ported over’ to MMM from domains ...

The 21 members of this year’s Pinnacle class hail from a diverse range of health and wellness organizations, including pharma companies, medical marketing agencies and government agencies. In its ...