According to a report in the New York Times, some Generation Z diners have a similar nostalgic connection to casual dining restaurants — a different category than quick service restaurants like ...

As one of the world's most prominent fast-food restaurants McDonald's has a long history, with no shortage of scandals. Here ...

MOST of us Brits can’t wait for McDonald’s Monopoly to come back every year - but it’s a different story across the pond. As the game comes to an end this week in the UK, we look back on the ...

A lack of transparency and questionable prize value might be turning some people off McDonald’s Monopoly promotion, one marketing expert says. McDonald’s has been running the Monopoly game for ...

Since 1987, McDonald’s customers had feverishly collected Monopoly game pieces attached to drink cups, french fry packets, and advertising inserts in magazines. By completing groups of ...

Launching today (4 September), the 2024 edition of the fast-food chain's Monopoly-themed prize giveaway will run for six weeks and will be centred around the “Power Peel”. McDonald’s has worked with ...

McDonald’s iconic annual Monopoly game is back ... The campaign strategy comes from marketing agency Tms, while the hero ad was created by London shop Leo Burnett.

He gave the example of the McDonald’s Monopoly initiative, which ran for its 17 th year ... As well as in promotion, the company does this in its advertising. For example, earlier this year it ...