The sparkling tiara brought the spellbinding allure of childhood princess dolls to life, while the purple tones enhanced the enchanting, storybook charm of her Rapunzel-inspired get-up.

Mattel Creations will release three new Disney princess dolls in a few days. The dolls are part of the Disney Princess Enchanted Elegance doll line. The dolls will include Rapunzel from Tangled, Ariel ...

Disney doesn't just hope you see the Snow White remake, it also hopes you shell out $75 for its limited-edition dolls.

Be among the first to shop and see photos of the figurines inspired by Rachel Zegler's Snow White and Gal Gadot's Evil Queen.

For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix ...

Mattel lost the global licensing rights about six years ago to develop and market some DC-related toys to rivals Spin Master ...

During the crucial holiday season, Mattel’s sales grew by 1% in the fourth quarter in the US, fueled by action figures and Hot Wheels. Gross billings for dolls worldwide were down 8% ...

The Minecraft Blast Attack Ghast ($29.99) will immerse fans in the movie experience. Users can press the top of the head to ...

President Trump's move to tack an additional 10% tariff on U.S. imports from China could lead Mattel to hike the price of its Barbie, Hot Wheels and other toys. Mattel Chief Financial Officer ...

If one doll can make for a successful movie, we can see how Mattel imagines another can. A Polly Pocket movie does certainly have an interesting setting. Everything is small, for one. So we guess ...

Mattel shares rose Wednesday, after the maker of Barbie dolls and Hot Wheels announced plans to mitigate the threat of tariffs by reorienting its supply chain and forecast a surprising growth in ...