Mattel will celebrate its 80th anniversary with a limited edition collection of the brand's most iconic products ...

Since Hot Wheels’ birth in 1968, the two brands have created 26 die-cast models. This time around, the partnership will ...

While Mattel's Barbie doll is the world's most popular fashion doll, she faces competition from local and regional dolls: ...

Between an onslaught of mainline cars and a string of hot-selling Red Line Club exclusive online drops, Hot Wheels has been ...