Too Faced 's Better Than Sex mascara is an iconic high-end mascara, not just for its brow-raising name but for its dramatically fluttery look. Paired with a curl-priming polymer formula, the mascara's ...

For example, if wearing makeup that is vegan and ... Meanwhile, if you want your mascara to be waterproof and smudgeproof, the presence of extra waxes and silicones will increase its water ...

It all started when Suzanne Lambert, a comedian from Washington, D.C., made a viral video titled "doing my makeup like the ...

Liberal comedian Suzanne Lambert kicked off the trend with a video making fun of what she believed “ MAGA girlies ” looked ...

But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The BAFTAs, of which Bvlgari is the official supporting partner, are no stranger to setting global beauty trends, with looks ...

The little luxury deserves a spot in your daily routine Glam comes naturally to Jennifer Lopez — and her 2025 Grammys look is just the latest example. On Sunday ... used the Chanel Le Volume de Chanel ...

A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.

The Republican makeup trend is taking over TikTok as people online are using it to troll MAGA-supporting women.

A new beauty box from No7 has just landed on the Boots website and contains a bunch of products that'll help give you a bit ...

Your new favorite topics of discussion: a tubing mascara, a colorful eyeshadow palette, a heatless curler, and all of the ...