WME and its IMG Tennis division worked with the Scottish star athlete to develop a very different kind of tour, bringing him to venues where fans will place their mobiles in lockable pouches for a VIP ...

A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around ...

The Cannes Lions awards have changed throughout the decades. Still, they remain a key prize that can enhance client ...

A.I. may push ad creatives from producing to consulting. At Cannes, Monks, a marketing technology agency, will showcase a new ...

Artificial intelligence is making its mark on the advertising and marketing industries, but the smartest brands are using it ...

WPP Media Australia & New Zealand has appointed Shivani Maharaj as Chief Creator Officer and Toby Maclachlan as Head of Creative Strategy in newly created roles spanning Mindshare, Wavemaker, ...

"Allan and Cindy have a deep-rooted passion for making a meaningful difference in the lives of others, especially those in underserved communities," said Bryan W. Adams, Co-Founde ...

Apple WWDC 2025 Day 4 reveals tools reshaping B2C marketing—interactive snippets, watchOS widgets, and visionOS for always-on brand engagement.

A Canadian entertainment company The Feldman Agency (TFA), headquartered in Toronto, Canada, announced a series of internal ...

With the addition of Levelwing, Mindgruve now has a team of over 400 employees across eight U.S., Latin American, and ...

The agency-client relationship is arguably more challenged than ever. The temptation of in-housing, AI champions promising cheaper, faster creative at scale, and Meta’s recently expressed intent to ...