WME and its IMG Tennis division worked with the Scottish star athlete to develop a very different kind of tour, bringing him to venues where fans will place their mobiles in lockable pouches for a VIP ...

A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around ...

The Cannes Lions awards have changed throughout the decades. Still, they remain a key prize that can enhance client ...

Advertising's future will be on display at the Cannes Lions ad festival this year as execs tackle the rise of AI, data, and ...

A.I. may push ad creatives from producing to consulting. At Cannes, Monks, a marketing technology agency, will showcase a new ...

A document the Department of Health and Human Services sent to lawmakers to support Secretary Robert F. Kennedy Jr.’s ...

Artificial intelligence is making its mark on the advertising and marketing industries, but the smartest brands are using it ...

WPP Media Australia & New Zealand has appointed Shivani Maharaj as Chief Creator Officer and Toby Maclachlan as Head of Creative Strategy in newly created roles spanning Mindshare, Wavemaker, ...

"Allan and Cindy have a deep-rooted passion for making a meaningful difference in the lives of others, especially those in underserved communities," said Bryan W. Adams, Co-Founde ...

Apple WWDC 2025 Day 4 reveals tools reshaping B2C marketing—interactive snippets, watchOS widgets, and visionOS for always-on brand engagement.

Former Funlab and Nimble chief marketer Oonagh Flanagan has joined Webjet Group as its first local chief marketing ...

Crypto casino Playbet.io has announced British rapper Dizzee Rascal as the company’s new brand ambassador. The partnership ...