The Audi logo has undergone many redesigns since its launch in 1909, but what we see today is still a similar iteration of ...

Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get ...

Luxury used to be defined by price tags, logos, and five-star ratings. But in today’s travel world, wealth alone is no longer ...

For Diageo, Trophy House represents an opportunity for connection with a targeted audience. As with any experiential marketing effort, the real challenge is in measuring effectiveness beyond ...