News

A water park where an 11-year-old girl drowned during a birthday party did not have planning permission to be used as a party ...
Liquid Death isn’t just water, it’s a master class in disruptive branding. In this explainer, we break down how the company built a reputation by ...
A new ad by the canned water company is a clear indication of what brands it deems a threat. Liquid Death has taken the ...
The sudden death of 400 fish near Swindon is still being investigated by the Environment Agency, as 'foam' remains eight ...
The stunt asks participants to drink the soda option in the bathroom, comparing its fiber content to a laxative.
Liquid Death shocked the beverage world by selling over 17.5 million cases in 2023, generating $263 million in retail sales. That momentum continued into 2024, with revenue soaring to $333 million — a ...
Anyone who has listened to my interview on Uncensored CMO with the founder of Liquid Death Mike Cessario will know that canning water is much harder than you might think. In fact, unless you have ...
Lauded water brand Liquid Death has announced that it will be “temporarily pausing” its international expansion after it moved production from Austria to the US last year. Updated 10/2/25 ...
Drinking water from a tin has become a 'new obsession' for millions of Brits who have helped to make canned water a multi-million pound industry. With plastic bottles, which are bad for the ...
And it's somehow its most normal one yet. Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience. She is also the co-founder of Be a Travel Writer, an online ...
Liquid death, I think we can glean, is anything but benign. Some might argue that marketing a substance as inert as water with a skull logo worthy of Post Malone’s neck is an exercise in ...
You can’t escape Liquid Death. The irreverently-branded canned water company, which launched in 2019, has set out to disrupt an entire industry with its skull-heavy branding and subversive marketing ...