According to Gartner’s 2024 CMO Spend Survey, the average marketing budget across industries is 7.7% of total company revenue ...

Idefine a brand simply. The brand is a thought. A thought that lives on in a person’s mind. This week, one such personal ...

Judging by recent controversy around the gamified language-learning app he co-founded, it is not just AI that can misjudge communication. Last month, von Ahn shared on LinkedIn an email he had sent to ...

David Rudlin reflects on the challenges of setting up his own practice, the broken economics of urban design, and why many in ...

WPP Media has launched Open Intelligence, the groundbreaking data solution and the first Large Marketing Model built to drive ...

Let’s break down the four steps to becoming an effective marketer, from being simply aware of marketing to putting the ...

It's a great size for someone where you can do something special, but it's not so big that the overhead’s killing you,” said ...

BNPL firms are making it easier than ever to finance purchases. But consumers need to know what they’re getting themselves ...

When Hudson's Bay began liquidating all of its stores and hunting for a potential new owner, Ruby Liu was determined not to ...

Thomas Fugate, a 22-year-old recent college graduate with no counterterrorism or leadership experience, has been appointed to ...

Meenakshi Bhoopalan is the founder and environmental engineer of ETA Sustainable Solutions, and she is turning food waste ...