Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Just two and a half minutes into the game Friday evening, Haliburton swung the ball to Andrew Nembhard who passed it back quickly and Haliburton pulled up from just inside the Pacers' logo. It was a ...

To enhance payment convenience for rail transit and optimize travel experience for domestic and international passengers, ...

Baker Hughes said on Monday it will sell its precision sensors and instrumentation (PSI) product line to aerospace and ...

At $999 / £899, the Heston 120 has been positioned against the likes of the Sonos Arc Ultra ($999 / £999), Samsung's latest ...

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LONDON — Actor and comedian Russell Brand pleaded not guilty in a London court Friday to rape and sexual assault charges involving four women dating back more than 25 years. Brand, who turns 50 ...

Decode 10 hidden secrets lurking in famous brand logos. China reacts to Trump tariffs bombshell At 70, I’ve been retired for 7 years with an $80K annual retirement income. I have $200K in CDs ...

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...

Former Stellantis boss Carlos Tavares resigned at the beginning of December due to a dispute over the handling of the US brands within the Group. The selection was made by a committee at ...

E.l.f. Beauty announced on Wednesday plans to acquire Hailey Bieber's beauty brand Rhode in a deal worth up to $1 billion as the cosmetics company looks to expand further into skincare.